About Us

No one knows more about being a Champion® than we do, it’s in our name.

Performance driven products & motorsports success

For over 100 years, the iconic Champion® brand has been a world leader in the manufacture of spark plugs for every kind of combustion engine. From innovation in aviation technology to a tradition of motorsports dominance, the Champion® brand has been a part of product development in every type of engine. As a powerful symbol of performance driven quality, this experience and commitment has led to design enhancements that optimize the performance of every spark plug we make.

Champion® uses a proprietary approach in designing the entire line of automotive spark plugs. From the use of iridium and precious metal technologies, to F.I.S.S. resistor technology and MLR™ technology, Champion® engineers and manufactures spark plugs in an array of materials and designs, to provide a full offering of enhanced ignition and plug life as well as direct OE replacements.

Proven expertise in engineering and manufacturing OE components and subsystems for the world’s major automotive manufacturers, as well as success at the track, translates into innovative maintenance solutions for professional repair technicians, do-it-yourselfers and performance enthusiasts. We understand the importance of OE fit and form replacement parts; we know our parts adhere to the industry’s toughest standards — and to yours.

Today Champion®s' high quality ranges of  Ignition products - Spark Plugs, Glow Plugs, Control Units, Coils & Wire Sets - Filters and Wipers include many aftermarket favourites.